Reframing
Build empathy with people. Design with them not just for them. Get divergent with analogous inspiration - e.g. who has solved something similar? How? Then reframe the brief around a challenge that really matters.
Innovation / Experience / Transformation
Hi, I'm Cordy…
I want to design a world that I’d like my kids to live in.
Selected work
25+Years practicing design
03Challenge areas
06Selected engagements
Approach
Design is a method of action to solve the hardest challenges.
Prototyping
Make ideas tangible rapidly to ask better questions.
Scaling
Launch new offers and transform organizations so that they are capable of delivering in new ways.
Selected work
Complex challenges.
Tangible ways forward.
Human-centered design across innovation, organizational transformation, and customer experience.
Innovation / Healthcare
Patient Adherence Redesign
Leading a multidisciplinary redesign that helped more patients stay on a demanding two-year treatment.
Featured
Innovation / Automotive
Urban Driving Innovation
New innovative features for premium urban-driving that have been profitable and in production for 15+ years, while teaching engineers reusable principles of human-centered design innovation.
Innovation / Consumer HealthTech
Connected Oral Care
Scenarios, concepts and prototypes for a future connected oral care business. Built across multiple silos within a major consumer health conglomerate. Password protected.
Org / Transformation / Telecommunications
O2: CX Trail
An immersive customer journey and tangible tariff concepts that helped O2 build a customer-centered approach, with the Customer Experience Trail reaching 20,000+ employees and partners. Video password protected.
Org / Transformation / B2B Corporate Wellness
Human Performance Institute
A connected corporate wellbeing experience spanning participant journeys, service, spaces, and physical and digital touchpoints.
CX/UX / Financial Services
Branch Banking Reinvented
Reinventing bank branches in Central and Eastern Europe, taking ten pilot branches from #6 to #1 in customer satisfaction and growing deposits 4.3x.
About
Design is a practice.
I use a design-led approach to solving complex problems. It combines tools and methods from different disciplines, selected and applied to fit the challenge—not simply followed as a fixed process.
The work often moves through reframing, empathy, synthesis, ideation, prototyping, testing, and refinement. The real value lies in knowing which tools can unlock progress at each stage.
Some tools are evolving rapidly with AI; others remain valuable because they support the enduring human work of understanding, judgment, and collaboration.